This is a Great and Wonderful Thing

Hi Mike. I saw you were at Walmart yesterday for their open call. I had a friend there that said it was awesome. What were your impressions? Also, whatever happened to their Made in the USA initiative? Mark Cassel Hi Mark. Open Call is a combination of Shark Tank and QVC, on steroids. Everyone there had a product to pitch that’s made in the USA, and roughly 30% of those pitching leave with a commitment from Walmart to get them on the shelves. It’s kind of mind-boggling, really, and I’m not sure why someone hasn’t made a TV show about Read More

There’s No Such Thing as Free Press

I’m back. Three days of press, five hours of sleep, four bottles of wine, a speech, a job offer, 5,000 form letters, and a couple of good-natured death threats. All because of a commercial that I narrated about American manufacturing paid for by Walmart. Press tours are fun! Oscar Wilde said, “the only thing worse than people talking about you is people not talking about you.” I don’t know that I agree with Oscar, but one thing’s for sure – there’s no such thing as “free press.” I just Googled myself and the results are too rich to ignore. Let’s Read More

Mike Rowe’s Response to Facebook Comments on Walmart Commercial Voiceover

Here is post #1 of 3 on Facebook regarding the Facebook response to Mike’s Walmart voiceover commercial, February 9, 2014 Last night during the Olympics, a commercial started running called “I Am a Factory.” It’s part of a larger campaign sponsored by Walmart, called “Work is a Beautiful Thing.” The commercial features real people doing real work in real factories all across America. It’s not very glamorous, but it’s honest and authentic, and I was honored to narrate it. Today, I see that some people are calling for my head. Other’s want me to run for office. And some have Read More

Clean-Up In Aisle Four!

This whole Walmart thing. Wow. Just…wow. If you’re just tuning in, here’s a brief timeline. – Last week, I did the voiceover for a commercial that announced Walmart’s commitment to purchase 250 billion dollars of American made goods and put them onto their shelves. – This Saturday, the commercial ran during The Olympics, and people started talking. Some of the talk wasn’t very pretty. – Sunday evening, I opened a bottle of Whistle Pig, and responded to a few of my detractors. I attempted to clarify a few things. By midnight, the Whistle Pig was badly depleted and I was Read More