This is not a Commercial

This is not a commercial for the all new, surprisingly stylish Ford Edge. Yes, that is me in the attached photo, standing between my old Ford Edge and my new Ford Edge, looking a lot like I did during the six-year period when I was the official spokesman for the Ford Motor Company. .But those days are over, and today, I am under no obligation to say anything complimentary about Ford’s extraordinary vehicles, including the all new, surprisingly stylish Ford Edge, which was just delivered to my house. Nevertheless, I must say that I’m very impressed with my new ride, Read More

There’s No Such Thing as Free Press

I’m back. Three days of press, five hours of sleep, four bottles of wine, a speech, a job offer, 5,000 form letters, and a couple of good-natured death threats. All because of a commercial that I narrated about American manufacturing paid for by Walmart. Press tours are fun! Oscar Wilde said, “the only thing worse than people talking about you is people not talking about you.” I don’t know that I agree with Oscar, but one thing’s for sure – there’s no such thing as “free press.” I just Googled myself and the results are too rich to ignore. Let’s Read More

25 Ways to Jump Start the Auto Industry – Mike’s Alt Version

Mike often writes articles for magazines but because of issues like space constraints, his work is often edited down. We thought it might be interesting to post what Mike actually wrote for this one in particular a few years’ back for Fast Company. 25 Ways to Jump Start the Auto Industry (unabridged) Mike Rowe is the Executive Producer of Dirty Jobs with Mike Rowe, and the CEO of mikeroweWORKS.com, an on-line resource dedicated to reinvigorating skilled labor. He is also a spokesperson for Ford Trucks. Regarding the specific issues facing The Big Three, I’ve got too little expertise and too much bias to weigh Read More