The SEMA Show

Last week in Las Vegas at The SEMA Show, I finally got a look at the truck I’ve been teasing here for the last month. As promised, I’m sharing some pictures, in a shameless effort to whip the automotive world into a frenzy over the unveiling of a true, one-of-a-kind work truck fabricated from scratch by the wizards at Sugar Creek.

This beautiful beast is the product of 11,000-man hours and represents the very best example of what a handful of highly skilled tradesmen with a relentless work ethic can create inside a world-class garage. The truck will be auctioned off early next year at the legendary Barrett-Jackson Auction in Scottsdale. Every penny raised will go directly to the mikeroweWORKS Foundation, and I’m hoping to see a LOT of pennies. Even if you’re not a gearhead, I’d be grateful if you’d share this. The more people who know about this action the better, and chances of raising a lot of pennies is actually very good. It’s already generating some great press, and this article will give you all the details. https://moparinsiders.com/custom-1962-dodge-power-wagon…/

Again, I’m grateful to the people who made this happen, and humbled by their enthusiasm for mikeroweWORKS. I’m specifically indebted to the guys at SugarCreek who spent the last 9 months building this truck. What a pleasure to meet them in Ohio this summer and watch them work. They’re not just mechanics or technicians. They’re craftsmen, and their work is extraordinary.

I also want to thank Colby Donaldson for designing the truck, and John Richardson at Sugar Creek, whose incredible generosity made the entire project possible. And speaking of generosity, a very big thanks to Craig Jackson and his wife, Carolyn. Over the years, Barrett-Jackson auctions have raised over $153 million for dozens of worthwhile charities. That’s rather incredible, and the fact that Craig selected mikeroweWORKS as a foundation worthy of his efforts is a very big deal. I’m so appreciative of his support.

I’ll be talking more about this in the new year, and doing what I can to make sure every truck enthusiast in the country knows about the upcoming auction. Thanks for helping me spread the word.
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