Whenever someone tells you they hate to brag, you can rest assured they’re about to do that very thing. In the long history of the world, no one has ever said, “I hate to brag,” and then proceeded not to brag. It’s like taking a rental car to a car wash. It simply doesn’t happen. So, before I boast about another extraordinary accolade for my grandfather’s whiskey, I just want to take a moment to tell you that I won’t be taking a moment to tell you that I hate to brag. Instead, I’ll just cut right to the chase and tell you that The American Distilling Institute has just determined that Knobel Tennessee Whiskey is the best Tennessee Whiskey in the world. It says so, right here in Forbes. https://bit.ly/4uHnADO Better than Jack Daniel’s, Uncle Nearest, George Dickel, etc.
Now, I know what you’re thinking. You’re wondering if the American Distilling Institute is a legitimate organization. Well, that’s a reasonable concern. Many people in this industry, (especially those who hate to brag), rely on endorsements and praise from various organizations that exist purely to heap praise upon those who pay to receive it. So I asked the AI if the ADI was legit, and this is what I learned.
“The American Distilling Institute is the oldest and largest craft spirits trade association in the world. It’s the primary governing voice, educational resource, and overall advocate for small-batch, independently-owned distilleries. ADI is widely respected for its educational programs, industry conferences, and lobbying efforts to support small distillers. They’ve also run the International Spirits Competition since 2007, the most prestigious blind-tasting competitions in the spirits world. Winning a medal here carries significant industry weight.”
Obviously, when you’re going out of you way not to brag, it’s important not to sell past the sale, but it’s equally important to understand that in the spirits world, many competitions are nothing more than “pay-to-play” marketing schemes. However, there’s an undeniable consensus among experts that the ADI International Spirits Competition is unexampled for its strict integrity and blind tastings. Expert panels taste spirits without knowing the producer or brand, and every entrant is provided written feedback to every single submission, helping craft distillers improve their products.
According to Chat GPT, “If Knobel wins “Best of Category” or a medal from the ADI, it is a genuine stamp of approval from qualified industry expert, not a bought endorsement.”
In other words, my grandfather’s award winning whiskey keeps on winning awards, and online sales still benefit the Mikeroweworks Foundation. I’m not bragging; I’m just telling you the ADI says we make the best Tennessee Whiskey in the world.
Try a sip, and tell me if you agree.
Knobelspirits.com.
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