Mike visits with the crew on Morning Joe to discuss the controversial Walmart ad and his new book Profoundly Disconnected. We also learn a new term “cognitive dissonance” – when someone you’re trained to hate does something you actually agree with and how it takes a minute to get your head around it…for some it has taken longer than a minute. Mike takes the time to make sure the message of bringing jobs and manufacturing to America is not lost in the debate.