Partnership with One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky will focus on filling the skills gap.
- One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky will donate $100,000 in scholarships to the mikeroweWORKS Foundation.
- Rowe will also work with the three companies to highlight the benefits of careers in the plumbing, electrical and HVAC industries.
- It was important that the ad campaign, beginning in May 2015, feature real plumbers, electricians and HVAC techs front and center.
LAS VEGAS — A first-of-its-kind partnership with Mike Rowe, the creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs,” was announced last week during One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky’s annual convention in Las Vegas.
Besides making an appearance at the annual convention to talk about this new partnership, Rowe talked with CONTRACTOR’s senior content editor Candace Roulo about the partnership and how it will help promote the skilled trades, specifically in the plumbing, HVAC and electrical industries, while empowering potential trade professionals. Roulo also interviewed Mark Baker, president of franchise for the three Direct Energy Services brands.
Home Service Companies & the mikeroweWORKS Foundation
One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky will donate $100,000 in scholarships to the mikeroweWORKS Foundation as part of the partnership, Rowe is appearing in several television commercials, radio ads and in printed material alongside real technicians from each brand.
“It is a great step for the trades to be partnered with Mike Rowe, it elevates the conversation to a national level about what we are going to do,” said Baker. “There is a lack of skilled trades people out there and we recognize the fact that we need more good people to join the trades and this will help us do that.”
“The goal of mikeroweWORKS is pretty simple — help close the skills gap by encouraging men and women to get the training they need to pursue good jobs that actually exist,” said Rowe.
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